Yesterday, I wrote a post about Air Canada’s new signature class, in which I compared the new business class offerings of the major North American carriers. Conclusion was that Air Canada has done a good job with their “Signature” launch, but beyond the lounge it was really hard to see any significant change to the in-flight offering.
On the two Air Canada trips I reviewed, I actually took United in one direction and Air Canada in the other. Not intentionally, it just worked out better that way…so it was a nice change to see how United’s Polaris implementation was progressing, and if it would finally live up to the hype. I say finally because, well, well over two years after launching the new Polaris seats only 20% or so of United’s longhaul fleet actually has them, but at least that’s finally speeding up slightly.
The other major, major failing on United’s part has been the launch of the Polaris lounges. I was at the Chicago lounge when it launched something like two years ago, and up until six months ago…they still had yet to open the second lounge, although there are finally four lounges open now. Who’s to say when Washington and LA (two other large international hubs) will see them, however. As a Washington-based traveler this actually impacts my purchasing decisions: if United’s Polaris lounge was actually open I’d be booking United metal out of Dulles much more often, whereas now I’m open to just about anything reasonable and convenient on Swiss, Lufthansa, and Air Canada.
Right, on with the review.
For the Trip where I took Air Canada from DC to Zurich via Toronto, I returned from Geneva to Washington Dulles nonstop on United. I had been doing some business in Bern, and generally either Zurich or Geneva are equidistant, and the Geneva flight was the quickest flight home at the lowest fare, so I went with it.
Two days before, United changed the seatmap to the Polaris configured 767 (I believe about 50% of 767-300s are now Polaris configured, so you have a 50-50 chance) and I hoped it would hold through departure time. When I saw the plane leave the US for Geneva, I knew I’d finally get to try out this product more than two years after its launch. With the amount I travel, that tells you just how long this has been in the works.
What’s nice about the 767-300s with Polaris seats is they’re in a 1-1-1 configuration, so everyone has an aisle seat. The best seats, by far, are the odd numbered window seats since the seat is by the window, and the “counter” part near the aisle, giving you far more privacy from the aisle as you can see:
My seat, 1L, to me was by far the best seat on the plane for a daytime flight. Nice and private from the aisle, but close enough to the front to get the crew’s attention:
Why oh why United, when you pay some marketing firm millions of dollars to design Polaris do you insist on using these cheap plastic cups for pre-departure beverages? I’m glad at least that you got rid of the ridiculous plastic Polaris “flutes” with a chocolate you tried out when you first launched Polaris, however. It really makes me wonder who were in the focus groups when you came up with this. Nothing says “un-premium” like a plastic glass of $8 a bottle sparkling wine….come on. First impressions matter, and this gives a terrible one. If you’re going to invest in an overhaul of the product, do it right!
The menu, however, looked promising…complete with the ubiquitous United “short ribs” that have been on just about ever menu in business class since 1995:
That’s more like it. A glass of perfectly drinkable wine (though nothing special) and some extremely salty mixed nuts:
The salad on offer was much better than United’s normal offerings, and bonus points for the parmesan and boiled egg. The smoked cold chicken appetizer was a bit odd and totally flavourless, but the farro and mustard on the side were actually the highlight of the appetizer. But seriously, parmesan and egg on a salad with mango dressing? Just bizarre.
Since nothing else sounded good, I went with the short rib, which was….well, about as good as it looked. The plating was absolutely awful, and looked like something out of a prison cafeteria.
Highlight of the meal by far was quite a nice cheese plate (ARE YOU LISTENING AIR CANADA?) and a delicious “sundae” with caramel. I haven’t seen the butterscotch topping in a while (which is actually my favourite) but this was a perfectly nice ending to the meal. Started off rocky, but at least they ended on a nice high note.
One thing United has done VERY well is the pre-landing snack. Grilled chicken with couscous and a nice fresh salad are a huge upgrade from the sad sandwiches of days gone by. Giving credit where credit is due, this is a huge upgrade, United….except for the mango dressing which was back for an encore *eyeroll*
Overall, loved the new seats, and they might be my favourite transatlantic seats now. There’s really not a bad seat in the plane, and as long as you get the plane, well, I can skip all the other stuff…but fail to understand why with passengers paying $6,000+ per ticket United won’t spend the extra $20 per passenger to make it an experience passengers WANT to fly.
So, notice that I said “as long as you get the plane” – well, two days before my flight down to Brazil a week later I did a same day change to get on the Dulles to Sao Paolo nonstop since it was listed as the exact same 767 which had brought me in from Geneva the day before! Since all I wanted on this flight was sleep, I was excited to have the new seats again, and life was grand!
…until five hours before departure when United e-mailed me there had been an aircraft swap, and “we’ve done our best to preserve your seating preference.
So, instead of a solo seat in a 1-1-1 config I was now in a window seat of a 2-1-2 config. Anyone who’s read this blog for a while knows how I detest climbing over people or being climbed over, and when I called United I was basically told to “deal with it.” Not those exact words, but two agents in a row showed zero empathy, although the second one did offer to “see if I can get you a refund if you’re unhappy.”
Plan B was to raise it up through customer service channels I have access to as a very frequent United flier, and they were very happy to look into the problem, asking what they could do to resolve it. After very patiently listening and understanding my seating preference (hey, when you’re on back to back international trips and 6’4 it makes a difference getting kicked in the night and harming your sleep).
The agent was great, and came back with “can you get to DCA instead of Dulles in 30 minutes? I can get you out of DCA, via Chicago to Sao Paulo on a 777 in Polaris First. I was already packed, so done and done, and problem averted. MAJOR points to United for the service recovery on this one, although it is unfortunately not all people on paid business class tickets have access to this same level of service recovery. I don’t blame United for that, however, it’s just a reality of 2018 customer service – companies have pretty much gotten to a point where only the customers they recognize as their top 1% or more get their attention…it’s just reality. Long way of saying thanks United – I’ll definitely remember this going forward! (…and because of this, in the last week I’ve booked four MORE business class tickets on United in the next two months)
So, onto DCA, where my flight was actually delayed 30 minutes by torrential rains, so I got my guilty snack of choice, United Club cheeze kubes:
I had about an hour in the Polaris Lounge in Chicago, which sadly has also suffered from the cost-cutting. I knew the Veuve Clicquot was too good to last, and alas, it is no more. I still had a nice glass of champagne though, because, hey, champagne.
Really friendly bartender who was familiar with someone of the older drinks that are no longer on the menu, and he was able to whip up a paper plane with mezcal as well:
I’ll gloss over the ugly, which was a 2.5 hour delay when our plane broke and they had to find another plane at midnight, but hey, the fact they were able to find another 777 at this hour which could be catered was pretty impressive. In the end we left at 130a instead of 10pm which ruined my first day’s afternoon meetings, but in the end it was better than a completely canceled trip I suppose, which was what would have happened if I had to go the next day.
The “first class” seats on the 777 are pretty old and tired, and basically nice business class seats, but hey, it was a nice recovery after my 767 swap, so making lemonade out of lemons:
Today’s menu – idk why they even put “first class” on the menu now, because it’s exactly the same meal as in business class. Other than the seat, there’s absolutely zero difference left between business and first on United. Very sad.
Thanks facebook filters, this is pretty much how the delayed flight made me feel:
Oh look, starting off with mixed nuts and a red wine, quelle surprise!
The nori-wrapped salmon was a unique starter, and the salad with seeds and strawberries was also a welcome change. Well done this time United!
So, the spicy chicken main. First of all: amazing flavour, nice and spicy, great different option for plane food. The downside, bit messy with splash potential for a plane, and my chicken was way undercooked and partly raw. I assume it’s just reheated on the plane, so this goes to the kitchen in chicago, but I was full enough I just sent it back largely untouched. You can see some of the red and raw areas in the chicken in this picture:
Oh sigh, you were doing so well with the cheese yesterday United. Perhaps it’s just US catering that’s bland and unimaginative?
Since there was once again no butterscotch or caramel today, the flight attendant insisted I try some cookie crumble…which was a nice change. Plus…they had cherries, which are absolutely my favourite part of any United sundae:
I was also ordered to try some of the mini deserts with some caramel on the side…I didn’t have a choice. I will admit, the mini apple pie with caramel sauce (to quote the FA: “the whole reason I’m not thin and beautiful”) was pretty delicious!
Breakfast? Well, let’s not talk about it. Bland omelette, but the sweet potatoes did have a nice seasoning to them. Fruit was pretty sad, dry and flavourless. Overall, much more of a miss than a hit.
So…overall thoughts on Polaris? The seats are great, no doubt, and when they have them on the whole fleet it’s a fantastic product. It’s sad, however, that United is majorly cutting back on the soft product, when it would cost so little to have a much more impressive product. It just gives the impression that they don’t care, which is the last thing you want when you’re trying to sell a premium product. To me, it says, “we know a lot of you are upgrading, or using awards, or your employer is locked into a contract with us, so we just don’t have to try” and that’s terrible if you want your brand to resonate with your customers. But, maybe I’m wrong…maybe they don’t care about resonating, and are happy being “ok.”
So, final verdict? Air Canada, Delta, United? It’s pretty much a wash now. They all have good seating with all direct aisle access, although United is about two years away from getting there while ALL their competition has been there for over a year now. Food? Well, pretty much the same on all of them, though it does seem Delta and Air Canada do go a bit of the extra mile so you actually feel like there’s pride in their product!
Lots more flights coming up, so watch for more reviews soon!
